The Wolf Of The Web

How To Easily Improve Website User Experience On Your Site

There is a high chance that people will exit your website if the user experience is bad. Due to the high competition online, there is always a website that they can visit that will give them a good user experience. UX is crucial to having success with your site. 

A website is often labelled by many as the ‘face of your business’ in the online world. It’s essential that you take a certain amount of pride in it’s look and how it operates as people browsing are now very web savvy and desire a high-quality user experience when navigating through your website.

With the quality of website seemingly on the rise, as a start-up or a small business it can seem very overwhelming or seem impossible to create a great user experience on a budget but that isn’t the case and there are lots of tips & tricks that you can do with web design.

Creating a high-quality website that focuses on providing a great user-experience can also build trust between your business and any potential prospects as they will trust your business more as you’ve put effort in to creating a top website.

Before we start on how to improve your UX, we first need to understand in short what exactly it is for anyone who doesn’t fully get what a website user experience is.

What Is Website User Experience (UX)?

Website User Experience or as it’s known in short UX is a range of features that users see when interacting with your website. The user experience is the impression you give how easy and pleasant your website is to use for people. When you focus on enhancing the user experience, you will undoubtedly create a better place for any potential prospects who are interested in using your businesses services.

To sum website user experience up, you need to make sure these four aspects are all good – usability, value, design and useful. If your website has all four of these aspects nailed down, there is no way you will have a website with a bad UX.

But what can we add to make sure our user experience is at the best it can be…

Keep Your Design Consistent

Imagine you are on a homepage of a website, the design looks good and you want to view another page. Now imagine the page is just a complete different design with another colour scheme and fonts. This would be extremely confusing and very off-putting to anyone. It should go without saying that the whole design layout of your website stays completely consistent throughout.

That means everything from fonts, colour scheme and even the brand tone in your content. If your brand tone in your copywriting comes across with some humour, if another page of your website is completely serious it can read weird for users.

Easy Navigation

It shouldn’t be difficult for any users to navigate through your website. Make sure your navigation is always in clear sight of the user whether that’d be on your header, footer and call-to-action buttons in your content. 

You will notice that a lot of navigation headers at the top of website are very similar in the way they are structured as you will see they will have a layout of home, about, services, blog and contact us. People have started to become accustomed to this type of navigation layout so it’s never a bad idea using that type of structure on your header.

An easy navigation system throughout your website will raise the user experience.

Responsive On Every Device

People should be able to browse your website on both devices, a lot of traffic that comes through people searching on Google are mostly people searching on their mobile so it’s important for your business to just not only be responsive on desktop but make sure that it’s user friendly for mobile & tablet devices.

Google are starting to become more strict about showing websites that aren’t mobile and when they crawl through your site it will recognise if your website isn’t responsive on mobile. The last thing you want is to lose your way through the search ranks because you haven’t optimized your site across all devices.

Relevant Optimized Images

When placing images around your website make sure that they are relevant to not only your business but the content aswell. When you are uploading photos to your website make sure to check the image sizes before you publish your website, your images should be JPG and under 300KB if possible. If your image sizes are over this and even over 1MB, it can cause your website to run extremely slow.

Speaking of the speed of your website, we move on to our final way to improve your user experience.

Fast Site Speed

One of the main aspects of user experience is making sure that your website is fast. The most common poor user experience is that people clicking on a website will leave before they even enter the website due to the loading time.

Now there are many reasons that your website is slow, it could be due to the size of images uploaded that we spoke about before, it could be due to the company hosting your website on their server and many more. 

There is so much content and websites in the world now that people’s attention span browsing is at it’s current lowest as people don’t have to put up with websites with bad user experience anymore if they need to find a certain service online, they can always exit and research. That’s why it’s crucial your potential prospect can access the content on your website immediately and they can get things done on their fast without any hassle.

There are many site speed checkers online that you can use for free, once you run your website through them. They will come back with all the problems on your website that is making your site run slow. You can even pay for a website speed service from various freelancers on Fiverr and Upwork.

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