Having a website for your business is one of the important aspect in drumming up new business and portraying a positive picture to potential prospects. That’s why we want to portray ourselves in a professional and attractive manner as having a poorly designed website can often make your business seem unprofessional and untrustworthy even if the services you provide are top-quality.
You might have chosen the right domain name for your business and you can see the amazing potential for your business online but either rushing your site to get it online as soon as possible or attempting to create a website with no web design experience could leave you with a website that’s costing you hundreds and wasted your time completely.
If the user experience is bad on your website, it can damage everything from business reputation to the average time people are on your website as people are used to high-quality websites and they will recognise a site that isn’t professional looking and not attractive.
But how exactly can we portray our business website to look professional and attractive towards people who are visiting your website? Well nothing is set in stone as people are always constantly testing new and improved ways to boost their sites traffic and conversions.
As web designers, we’ve created a lot of business websites for ambitious business owners over time and there is some simple strategies that people can add to their website to make it look more professional and attractive.
Selecting the right font for your website is crucial, choosing a cheap looking font can instantly portray your business as unprofessional and it will completely damage the attractiveness of your website.
Sometimes trying to hard to select a font that is different can damage your brand, if you are a business you want your message to be clear with purpose and having a silly font can hurt the message you are trying to send.
Choose a font that is simple and easy to read so that people will understand exactly what your business is trying to say and it will lead to a higher conversion rate.
Some examples of professional looking fonts that you could use on your websites are –
Having images stock image photos placed on your website in low quality can come across as totally unprofessional. One you run the risk of your selecting photos that are on a lot of websites and two if they aren’t high in quality then it won’t look good on your website.
Select photos of your business that is either taking in high-quality or find a professional photographer in your area who can do a promotional shoot of your business so you can use the pictures for your website. People will enjoy seeing these type of photos more.
This can turn any ordinary looking page on your website and instantly increase it’s quality while building social proof which is always a bonus in trying to make your site look more professional and attractive.
If you are unsure what a favicon is, it is a shortcut icon which when uploaded will be placed by your website browser near the address bar and next to the businesses page or next to the title. Look at your tabs currently and you’ll be able to see our favicon of our business and different ones by other companies.
This is a very simple technique but it also makes your business look more professional instead of it being blank. Whatever website builder you are using e.g. WordPress should have an option to upload a favicon, if you don’t know how to do this then it shouldn’t take long once you’ve Googled how to do it.
As spoke about before, we don’t want to confuse any visitors on our website. A business website should focus on being clear with a purpose. If you are a business that is providing a service such as plumber then our main goal should be people contacting you to be called out to their house to fix any problems they may have.
If people visit your website and it’s not easy to navigate through and your website layout is confusing then people won’t find it professional and it won’t exactly look attractive in the eyes of the visitor.
Make sure that you are carefully placing round your call-to-action buttons in your content to push exactly what your end goal is wherever that’d be to call your business or fill out a quote form.
To avoid any hassle or spending money to do it by yourself skip the whole process of pulling your hair out and purchasing add-ons that you have no idea to use and reach out to a web designer who can create you a professional looking website that is attractive.
If you want a website that is engaging and can bring you in potential new customers then you should see your business site as an investment not as something that you can create just to have there.
Choosing an agency can seem difficult at first but sticking to one that is local to your area is always a good start but there are many great web design companies out there such as The Wolf Of The Web that has a solid portfolio of business websites they have created.
Web designers understand what a business website should consist of and what it should accomplish for the business owner. They will also listen to exactly what your goals are with the website and how you dream it will look like.
While it might seem it will cost a little bit more initially to hire someone, in the long-run hiring a web designer will 100% benefit your business and you can have a website that not only looks professional and attractive but you can be proud to show it off aswell.