A website is one of the most important aspect of your business. There are several components that you need to think about when building a website. You might be wondering to yourself, I can fit all the information I need about my business on a one page website. It saves a lot of hassle for people visiting your site and even save you money by not having a full website built for you.
One page websites while like everything has it’s negative. There are still many positives that come with using a one page website from good user experience when designed correctly, focused content to your audience and fast loading times while many say that it’s hard for one page websites to rank on Google.
Unlike websites that have multiple pages, a one page website creates sections of content that have the mission of getting the user to either scroll down through the site or clicking a call-to-action. There are no menu options for users to click on meaning that you have to create an organized plan of how your website is going to be so users don’t either skim quickly through and miss on important information or even worse just exit it completely.
One page websites have started to become popular in recent times as it gives web designers the chance to try out new creative designs that they couldn’t do on a multiple page website and if you are a business providing a service, you can get a higher conversion with people contacting you.
Before reaching out to a web design agency or attempting to create your business website, you’ll need to start knowing the pros and cons that come with creating a one page website.
We’ll start with the positives…
One of the big reasons people invest in creating a one page website is that it’s easier for the user to navigate through. There isn’t a lot of pages available to click for the user so it’s simple as there is only a clear beginning, middle and end. That’s why a one-page website is so popular with businesses that just provide one clear service such as a breakdown recovery service as people won’t want to scroll through endless pages on the side of the road they want a easy CTA.
Many people enjoy scrolling through websites instead of clicking, so you get the advantage of people being more interested in your website so they can scroll through it.
This can be both a pro and con depending how you look at it. People will look at one page websites and believe that you can’t create quality content that is informative due to not being able to fit it all on a one page website but creating content for a single page website you focus on creating content that is shorter but higher in quality as you say more with less words.
As a business owner, we want conversions. It’s all well and good driving traffic to your website but if you aren’t generating more sales & leads through it then a website isn’t doing it’s job. A one page website has been shown when traffic is being drove from it, there is a higher chance of businesses converting new leads through a one page website.
The reason is one page website removes all the fluff that comes with having a multi-page website and your users won’t be clicking through and potentially exiting cause their mind is now somewhere else or if your multi-page website is slow. Everything will be on the one page for them to see and it will be focused on a call-to-action whether it’d be a form to fill out, a call button or a email sign up.
Finding out what CMS your site has been created on is important. Content management system or as it’s known in short CMS is what you can create websites on, you can find that some agencies create coded website but it’s highly unlikely in todays age as coded websites come with many faults, take too long to repair and many more…
One of the most CMS that people use is WordPress. It’s important to know what they are using especially if you are planning to create content on it and do personal maintenance on your website after it’s launch.
While you can rank top for certain keywords when creating a one page website depending on a number of factors. There is limited SEO potential that comes with creating a single page website, search-engine love websites built around a single topic that is content-rich which is why you see pages rank top on Google as we said before.
A big part of SEO is ‘keyword research’ and having only a one page website can limit the amount of keywords you can include on your website. You will need to craft your one page website correctly as you can only have a certain amount of keywords placed across your website, if you start to include too many your website can be seen as spam to Google.
There is more room for potential SEO on your website with a multi-page website as you can create pages based on certain topics and keywords that you’ve researched.
Many people who create one page websites end up trying to put too much content on their site. It’s a very hard art and science to balance as if you end up creating content that is too long then there’s a high chance the user will lose interest. Starting posting too many images and animations on your site, it can be confusing and too much to process for the user plus it can even lead to your website being slow which could lose you any potential prospects before they even enter your website.