The quality of website design is constantly changing as the standards are at it’s all time highest with all apps, plugins, features and many more at our disposal. People are a lot more demanding then they once were and want to find any information they want online as quick as they can get it. People look through their social media apps such as Facebook, Twitter and Instagram so they feel they are socialising with their friends and others. The brain in 2022 needs to be engaged with content that resonates with them on a personal level.
But your probably wondering why any of this ties in to web design? It’s because one of the main elements of creating and designing a website that will do well with people is knowing how to craft attractive plus efficient website that has media such as images. There are many forms of media that you can place across a website whether that’d be image illustrations, gifs or videos. They need to have a certain and clear message behind them though if you wish for them to succeed. Adding images can boost up your user experience with people visiting your site so it’s more memorable and keeps them more inclined to read on your content.
Images that you decide to use for your website should always be directed at the target audience you are trying to reach. That means understanding what devices they are more likely to use so you can make it compatible. A big example of media that can cause problems occasionally is incorporating videos to your website while it can be a massive bonus for views and conversions there may be some technical difficulties that come along with it such as audio, video quality etc.
That’s why many web designers focus on adding images as their main focus when it comes to media on their websites because when it is used right it will take your site to the next level.
Here are some important points that you need to know about images in website design.
Would it really surprise you to hear that people prefer to look an image then actually read text? Websites that don’t have images while could work depending on what you are doing are mostly really boring. A lot of people would obviously prefer that you have images on your website as images sometimes paint a thousand words as they say. If you can create an engaging information graphic that showcase a point you are trying to make, it can be a lot more successful then trying to explain it through words.
People also have a much better chance of remembering visual image information compared to reading written content across your website plus another benefit that is overlooked amongst images is that it is a universal language and can break language barries depending on the image as often most people can relate to image.
One of the main images that should always be on your website is your business logo. Your logo has two main parts in your website creation. The first part is that it helps users on your website know exactly what site they are which gives them a more secured feeling while browsing through your website. Secondly it helps creates and solidifies your brand identity, the more people see your company logo image, the more that the image is ingrained inside their brain so for an example if they are thinking about using a service and you are in the sector they are looking for, you will be the first business they think about.
A little mistake but can be quite costly that you can find in the web design sector is people uploading images that are massive in size which can cause your website to slow down. One of the most important aspects of user experience is that your website is quick to load. Sometimes you can get away with having large images as in todays time a lot of internet connections allow us to load images pretty fast but when they don’t have access to a high-powered connection it’s very likely your site images will load very slowly then there is a high chance they will leave your website.
It can be very tempting to fill your website with stock images that you’ve found online but think to yourself how many people have downloaded these images across the world. You run the risk of uploading the same image that’s on hundreds of our websites in your sector which will make you look unoriginal and not leave a lasting impression on users.
People can tell if you are using stock photos, it can be very untrustworthy to use photos of people that aren’t actually working for your business. People enjoy seeing human images online but only if they are legit. By just taking some simple photos of how your business operates behind the scenes with real staff can connect you with your audience and bring a more trustworthy vibe to your website.
Images are a simple method to improve your website’s user experience. Visual information accounts for 90% of all information we perceive and communicate to our brains. Pictures can assist you in attracting attention and directing your visitor’s focus. When it comes to conveying crucial information, they can be really useful. Images can also be used to entice visitors and engage them in your content by eliciting strong emotions.
Using graphics instead of words for links has become fashionable. In general, this is a good thing because images have more ability to attract attention and are usually larger, making clicking them easier. You must, however, remember to mark them. While effective text links are usually self-explanatory, images are frequently not and require labelling in order to notify readers where they link to.